Legal
COOKIES POLICY.
Last updated: March 12, 2026
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the website remember your actions and preferences over time. Similar technologies include local storage, session storage, and pixel tags.
How We Use Cookies
We use four categories of cookies. Only Essential cookies are set automatically. All other categories require your explicit consent, which you can grant or withdraw via the cookie banner shown on your first visit.
Essential Cookies
Always activeRequired for the site to function. They enable authentication, security, and core features. You cannot opt out of these.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| sb-* | Supabase | Authentication session tokens | Session |
| prebirdie_cookie_consent | PreBirdie | Stores your cookie preference | 1 year |
| prebirdie_cookie_preferences | PreBirdie | Stores granular cookie category choices | 1 year |
Analytics Cookies
Consent requiredHelp us understand how visitors use the site so we can improve it. All data is aggregated and anonymised.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Maintains session state | 2 years |
| _clck | Microsoft Clarity | Identifies unique users for session recordings | 1 year |
| _clsk | Microsoft Clarity | Connects session events | 1 day |
| _hjSession_* | Hotjar | Holds current session data | 30 minutes |
| _hjSessionUser_* | Hotjar | Persists Hotjar user ID | 1 year |
Marketing Cookies
Consent requiredEnable attribution and personalised advertising. Placed only after you grant marketing consent.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _fbp | Meta (Facebook) | Conversion tracking and custom audiences | 3 months |
| _fbc | Meta (Facebook) | Stores last click attribution | 2 years |
Personalization Cookies
Consent requiredRemember your preferences and customise your experience.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| prebirdie_prefs_* | PreBirdie | Remembers UI preferences (region, language) | 6 months |
Managing Your Preferences
- Cookie banner:Use the "Customize Settings" option in the banner to accept or decline individual categories.
- Browser settings: Most browsers let you block or delete cookies. Note that blocking essential cookies may prevent core site features from working.
- Google Analytics opt-out: Install the Google Analytics opt-out browser add-on.
- Meta / Facebook: Manage ad preferences via Facebook Ad Settings.
Updates to This Policy
We may update this policy to reflect changes to the cookies we use or for legal reasons. Any changes will be posted here with a revised date. Please check back periodically.
Contact
Questions? Email christian@prebirdie.com or see our full Privacy Policy.